Social GIFs were created for Zalando as part of their social #TogetherIamStrong (sports at home) campaign during the COVID-19 lockdown.
They're a great example of a content strategy where you make the most out of your assets by adding extra GIFs with already shot or used images. By reworking your material with extra mesmerising animations, you get even more posts & buy options for your feed and stories :)
Not all are published yet, so stay tuned on our Insta for the others in this series!
GIF animation of still campaign images.