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These social GIFs were created for Zalando as part of their social #TogetherIamStrong (Sports at home) campaign during the first COVID-19 lockdown.
They're a great example of a content strategy where you make the most out of your assets by adding GIFs made with already shot or used images. By reworking your material into extra mesmerising animations, you get even more posts & buy options for your feed and stories :)
And as a bonus, GIF stickers!
Kolle-Rebbe / Accenture Interactive for Zalando
GIF animation of still campaign images.
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