HACKEDby_ X H&M
MULTI-CHANNEL GIF CAMPAIGN
For the launch of the collaboration of HACKEDby_ X H&M Netherlands four GIF animations were created for a cross platform GIF campaign.
The collage refers to the way HACKEDBY_ creates new fashion by redesigning and assembling unsold stock, this time in collaboration with H&M.
The GIFs were used for social posts, send out as PR material & press packages, used as printed instore branding and used for a digital out of home ‘hacked’ billboard in front of the flagstore - merci to JCDecaux.
A GIF sticker campaign was added so people could engage and help spread the HACKEDby_ message of sustainability by hacking their own Instagram stories.
The GIF campaign & GIF stickers gathered over 12 million views on GIPHY in the first month of it’s launch (Feb ’19).
Over 12 million views on GIPHY in Feb '19 only (and counting)
Illustration, GIF Art & Art direction
GIF Campaign concept
Social GIFs, Digital Out Of Home screens, GIF stickers,
& printed posters & POS with illustrations
CREATIVE DIRECTION :
Iris Egbers / Paparazzi Models
HAIR & MAKE-UP :