HACKEDby_ X H&M

MULTI-CHANNEL GIF CAMPAIGN

For the launch of the collaboration of HACKEDby_ X H&M Netherlands four GIF animations were created for a cross platform GIF campaign. 

 

The collage refers to the way HACKEDBY_ creates new fashion by redesigning and assembling unsold stock, this time in collaboration with H&M.

 

The GIFs were used for social posts, send out as PR material & press packages, used as printed instore branding and used for a digital out of home ‘hacked’ billboard in front of the flagstore - merci to JCDecaux

 

A GIF sticker campaign was added so people could engage and help spread the HACKEDby_ message of sustainability by hacking their own Instagram stories.

The GIF campaign & GIF stickers gathered over 12 million views on GIPHY in the first month of it’s launch (Feb ’19).

CLIENT :

HACKEDby_ & H&M Netherlands

VIEWS :

Over 12 million views on GIPHY in Feb '19 only (and counting)

SCOPE :

Illustration, GIF Art & Art direction

GIF Campaign concept 

MEDIA:

Social GIFs, Digital Out Of Home screens, GIF stickers,

& printed posters & POS with illustrations

CREATIVE DIRECTION :

Bas Manders

 

PHOTOGRAPHY :

Marc de Groot

 

 INSTA STORY GIF STICKERS

 

'HACKED' DIGITAL OOH BILLBOARD

Posters & POS

STUDIO

ULTRADELUXE

Kanaalstraat 149A
1054 XD Amsterdam
The Netherlands
+31 (0)6 26 56 2003

→ hello@studioultradeluxe.com

Represented by

UNIT C.M.A.

Pascale Fabery de Jonge

+31 (0)20 530 6000
 

→ pascale@unit.nl

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