HACKEDby_ X H&M
MULTI-CHANNEL GIF CAMPAIGN
For the launch of the collaboration of HACKEDby_ X H&M Netherlands four GIF animations were created for a cross platform GIF campaign.
The collage refers to the way HACKEDBY_ creates new fashion by redesigning and assembling unsold stock, this time in collaboration with H&M.
The GIFs were used for social posts, send out as PR material & press packages, used as printed instore branding and used for a digital out of home ‘hacked’ billboard in front of the flagstore - merci to JCDecaux.
A GIF sticker campaign was added so people could engage and help spread the HACKEDby_ message of sustainability by hacking their own Instagram stories.
The GIF campaign & GIF stickers gathered over 12 million views on GIPHY in the first month of it’s launch (Feb ’19).
CLIENT :
VIEWS :
Over 12 million views on GIPHY in Feb '19 only (and counting)
SCOPE :
Illustration, GIF Art & Art direction
GIF Campaign concept
MEDIA:
Social GIFs, Digital Out Of Home screens, GIF stickers,
& printed posters & POS with illustrations
CREATIVE DIRECTION :
PHOTOGRAPHY :
INSTA STORY GIF STICKERS
'HACKED' DIGITAL OOH BILLBOARD
