DIA DE LOS MUERTOS
EDITORAIL GIFs & GIF STICKER CAMPAIGN
For Flower Council Holland we created a GIF animations with already shot material to be used as editorial GIFs to go with the articles on VICE & i_D.
To encourage the use of flowers even more during Dia De Los Muertos, several IRL flower crown workshops were arranged all over Europe. We suggested to also supply the flowers as GIF stickers, so people could also virtually dress themselves up in their Insta stories & Snaps with the crowns and flowers - all over the world!
These turned out to be a massive hit, gathering a whooping amount of over 500 Million views in the first few months of launch!
The series gathered over 500 Million views on GIPHY in the first few months or release (Nov 2018 / Jan 2019).
Update June 2020 : OVER 1,1 BILLION VIEWS on joint GIPHY channels! Click on individual GIFs to see their view counts on GIPHY.
Concept & animation.
PHOTOGRAPHY (models) :