STUDIOULTRADELUXE_FLOWERCOUNCIL_DIADELOS

FLOWER COUNCIL

DIA DE LOS MUERTOS

EDITORAIL GIFs & GIF STICKER CAMPAIGN

For Flower Council Holland we created a GIF animations with already shot material to be used as editorial GIFs to go with the articles on VICE & i_D.

 

To encourage the use of flowers even more during Dia De Los Muertos, several IRL flower crown workshops were arranged all over Europe. We suggested to also supply the flowers as GIF stickers, so people could also virtually dress themselves up in their Insta stories & Snaps with the crowns and flowers - all over the world!

These turned out to be a massive hit, gathering a whooping ​amount of over 500 Million views in the first few months of launch! 

CLIENT :

Flower Council Holland

REACH :

The series gathered over 500 Million views on GIPHY in the first few months or release (Nov 2018 / Jan 2019).

 

Update June 2020 : OVER 1,1 BILLION VIEWS on joint GIPHY channels! Click on individual GIFs to see their view counts on GIPHY.

SCOPE :

Concept & animation.

 

PHOTOGRAPHY (models) :

Fiona Makkink

STUDIOULTRADELUXE_FLOWERCOUNCIL_DIADELOS
STUDIOULTRADELUXE_FLOWERCOUNCIL_PINK.gif
STUDIOULTRADELUXE_FLOWERCOUNCIL_LIGHTPIN
STUDIOULTRADELUXE_FLOWERCOUNCIL_ROSE.gif
STUDIOULTRADELUXE_FLOWERCOUNCIL_WHITE.gi
STUDIOULTRADELUXE_FLOWERCOUNCIL_MAGENTAW
STUDIOULTRADELUXE_FLOWERCOUNCIL_CROWN2.g
STUDIOULTRADELUXE_FLOWERCOUNCIL_MASK_ora
STUDIOULTRADELUXE_FLOWERCOUNCIL_CROWN.gi
giphy-2.gif
STUDIOULTRADELUXE_FLOWERCOUNCIL_2.gif
giphy-1.gif
giphy-4.gif
giphy-3.gif

STUDIO

ULTRADELUXE

Kanaalstraat 149A
1054 XD Amsterdam
The Netherlands
+31 (0)6 26 56 2003

→ hello@studioultradeluxe.com

Represented by

UNIT C.M.A.

Pascale Fabery de Jonge

+31 (0)20 530 6000
 

→ pascale@unit.nl

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