GIF EDITORIAL & SOCIALS
For the floral issue of MIRROR/MIRROR these GIFs where created to be viewed using QR codes with the printed editorial.
Next to being this editorial extra-special, the GIFs where also used as social posts, website content and of course posted on GIPHY channels, where they are still gathering a lot of views.
Total views over 2 Million on GIPHY (Feb 2020).
GIF animations, concepts & design