FLOWER COUNCIL X VICE
EDITORAIL GIFs & GIPHY
In the articles, the flower influencers talked about their favourite flower. The Art direction & animations where designed to enhance their story and show off them & their favourite flower in the best possible way.
The influencers also used the GIFs as social posts to promote the articles in the UK, France & Germany.
Next to the articles, the GIFs are still gathering views for the campaign on GIPHY. Now at a collected view count of over 10 Million views (Jun 2020) and counting!
Art direction shoots & GIF animation & GIPHY seeding.