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FLOWER COUNCIL X VICE
EDITORAIL GIFs & GIPHY
For Flower Council Holland we created these GIFs to be used as editorial GIFs to go with the articles on VICE & i_D.
In the articles, the flower influencers talked about their favourite flower. The Art direction & animations where designed to enhance their story and show off them & their favourite flower in the best possible way.
The influencers also used the GIFs as social posts to promote the articles in the UK, France & Germany.
Flower Council Holland & Virtue Worldwide
Next to the articles, the GIFs are still gathering views for the campaign on GIPHY. Now at a collected view count of over 10 Million views (Jun 2020) and counting!
Art direction shoots & GIF animation & GIPHY seeding.
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