For artist Beau Battant, future super star, GIFs were created to accompany the video for the launch of this new music project.
The GIFs where used in promotional mailings, as social content and as PR material for the press to use.
Now even over 85 million views alone, the 'I WANT YOU' GIF sticker acquired a massive amount of over 5 million views on the day of the launch alone - truely propelling this star into the world.
Concept & GIF art direction
GIF art & sticker campaign
Social GIFs, PR material & GIF stickers