SCOTCH & SODA

INTERACTIVE DIGITAL OOH & SOCIAL PRODUCT CAMPAIGN

For the autumn coats season we created the 'Whatever Weather,' campaign that consisted of 10 different coats that showed of a certain feature in crafty stopmotion animations.

For digital Out of home screens, we worked together with JCDecaux Germany to create a truly weather interactive campaign.

 

According to the weather conditions of a location (IP adresses) of a digital OOH screen, the one that matched the weather the most, got displayed in the screen, making it a truly weather relevant campaign. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area.

The 'scrollytelling' campaign website also showed the coat and weather conditions on the top that matched the local weather the most. By scrolling, the user can activate the animations and interact with the coats themselves.

The campaign is supported by social media animated GIFs, newsletters and instore rolls, all featuring the wintercoat linked to the local weather.

 

Whatever, Weather campaign was rolled out in every country of Scotch & Soda.

CLIENT :

Peter Hamelinck for Scotch & Soda

SCOPE :

STUDIO ULTRADELUXE (Concept, GIF & Art direction & animation)

Bas Manders (Concept, Art direction)

PHOTOGRAPY :

Bart Oomes

 

WEBSITE :

51North

MEDIA :

GIF animations, social, digital OOH, website & print POS

STUDIO

ULTRADELUXE

Kanaalstraat 149A
1054 XD Amsterdam
The Netherlands
+31 (0)6 26 56 2003

→ hello@studioultradeluxe.com

Represented by

UNIT C.M.A.

Pascale Fabery de Jonge

+31 (0)20 530 6000
 

→ pascale@unit.nl

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