SCOTCH & SODA
INTERACTIVE DIGITAL OOH & SOCIAL PRODUCT CAMPAIGN
For the autumn coats season we created the 'Whatever Weather,' campaign that consisted of 10 different coats that showed of a certain feature in crafty stopmotion animations.
For digital Out of home screens, we worked together with JCDecaux Germany to create a truly weather interactive campaign.
According to the weather conditions of a location (IP adresses) of a digital OOH screen, the one that matched the weather the most, got displayed in the screen, making it a truly weather relevant campaign. For example; a raincoat is featured on a rainy day or a wind jacket is shown on a windy day in that area.
The 'scrollytelling' campaign website also showed the coat and weather conditions on the top that matched the local weather the most. By scrolling, the user can activate the animations and interact with the coats themselves.
The campaign is supported by social media animated GIFs, newsletters and instore rolls, all featuring the wintercoat linked to the local weather.
Whatever, Weather campaign was rolled out in every country of Scotch & Soda.
Peter Hamelinck for Scotch & Soda
STUDIO ULTRADELUXE (Concept, GIF & Art direction & animation)
Bas Manders (Concept, Art direction)
GIF animations, social, digital OOH, website & print POS