VIKTOR & ROLF
These relaxing fabric animations where made to accompany the Viktor & Rolf SS20 Patchwork collection, in which high-end couture fabric samples where re-used to make the collection.
By also re-using the shot stills of the collection - extra engaging social posts were made to create multiple communication moments from the same material.
Two GIF stickers were also released at show time, so the guests of the show could also patch-up their insta stories!
Over 1 million in the first month of release - and counting.
Social GIFs & GIF stickers