WE LOVE GIF
Here's why you should too!
MOTION IS AN ATTENTION GRABBER
Our amygdala is just wired for movement.
So animation is a great way to grab the attention in our saturated media landscape, from social feeds to digital screens.
It can be show-stopping. A great feature for scrolling audiences.
The super short form is great for telling a quick message, a quick story, well suited for out short attention spans.
A LOOP IS MESMERIZING
Once you grab the attention - if you do it well, a good GIF can hold your attention, making you look at the visual even longer so the message gets an extra engraving in the brain.
ANIMATION ADDS ANOTHER LAYER
Adding motion can be just about style.
Or it can enhance a feeling, it can tell a story, can be explanatory, surprising or simply just fun. It can be bold, poetic, simple of complicated. At it's best when the animation suits a visual and/or an idea of a campaign.
IT'S LIKE MUSIC,
BUT WITHOUT SOUND
Animating a short loop has a lot to do with rhythm. It can be slow, flowy, fast, surprising, soothing, simple, complicated, there really is no end. And as human beings - we love rythm - it sticks and hits us right in the core.
ALL VISUAL STYLES POSSIBLE!
Photography, illustration, painting, typography, 3D graphics etc. etc. and any mix of them, whatever suits the mood. All our skills and loves come together in this medium (even dancing!)
MANY DIFFERENT CHANNELS
Each channel has it’s different unique qualities to work with. Of course GIFs are great in social posts and stories, but also as GIF stickers, in mailings, presentations, in AR, and of course digital screen OOH, in-store or anywhere really. And once you have a GIF, most times, you can easily rework it for other channels too. Double bang for the buck!
GIF = SOCIAL!
Most social platforms serve real GIFs and stickers - and people love to share and use m. Provide the right GIF & people make it their own and help spread your stories → GIPHY on GIFs.
There is a ‘quiet’ revolution going on with GIFs.
It’s not yet know yet to all, but the amount of eyeballs a GIF can get is really mind-boggling. And not only just once during a campaign, but when done right, GIFs can keep gathering eyeballs looooong after too!
Last but not least, the very best is, of course, when a GIF campaign is fully integrated from the start. This way you can really make optimum use of all that HUGE traction, attention grabbing features and audience interaction. And because of all above qualities, full communication strategies can even be made with GIF as its starting point.